Case study
Pear finance
Challenge
Financial growth can be a challenge for new parents, as they have many new financial requirements. Through this app's design, I addressed the needs of new parents looking to save, budget, and invest.
Research
Partnering with ChatGPT, I created an interview guide and evaluated user needs.
Insights
Parents want to budget and invest, but don’t know where to start
Parents want direct visibility into saving opportunities
Outcome
An accessible and digestible design, where anyone can save, improve budgeting, and grow their investment portfolio
Track assets, liabilities, and spending habits
Budget and track growth
Automatic savings & investments
Enables new families to grow their finances through automatic deposits and simple investment elections.
Cash back
Linking bank cards will enable users to add cash back offers directly in the app
Design system
Using the material design system, I created tokenized assets that I reused throughout the design process, establishing cohesive designs throughout the app
