Earnify

Feb - Jul 2024

Challenge

In recent years, bp has acquired multiple companies. The business asked my team to integrate all of its acquired companies into one rewards app. Given 6 months to launch this new app, my team of 4 was tasked with designing a new brand identity and app interface that could house 4 unique brands under a single app with its own brand identity.

Process

We ran a competitor analysis, tested multiple prototype concepts and color palettes with users, collaborated closely with BP’s brand team, validated ideas with the business, and rapidly iterated toward the final direction.

Solution

Established a flexible brand direction that could accommodate multiple brands
Made the reward redemption system more intuitive
Enhanced engagement by integrating gamified elements

Outcome

Post-brand launch, the app rose to the top 5 on the App Store
500,000+ downloads on the Google Play Store
4.5+ stars on the Apple and Google app stores

Splash screen animation

Brand vision for the earnify logo proposal

Ad mockups

Portray brand vision to stakeholders

Stylescapes

Color pallet testing