The Earnify App

Branding concepts that I designed.

Challenge

The challenge was to design a new parent brand that could support multiple sub-brands, and to re-design the company's previous rewards app around this new brand.

Impact

  • Influenced the final brand guidelines for the launch of this new brand & rewards app

  • Post-brand launch, the app rose to the top 5 on the Apple Store

  • 500,000+ downloads on the Google Play Store

  • 4.5+ stars on the Apple and Google app stores

My contributions

My contributions

My contributions

User testing

User testing

User testing

Outcome

Outcome

Outcome

Key learnings

Key learnings

Key learnings